Introduction

This Privacy and Data Protection Policy describes how Pure Culture ApS collects, processes, and protects your personal information when you visit and make purchases on www.pureculture.dk. We are committed to processing your information in accordance with applicable laws, including the General Data Protection Regulation (GDPR), the Data Protection
Act, and other relevant EU and national legislation.

Data controller

Pure Culture ApS, Essen 26, 6000 Kolding, CVR number: 44148145, is the data controller for the collection, processing and use of your personal information.

Protection of personal information

When you use our website, we collect information to personalize and improve our content and optimize your user experience. We process your information only when necessary, and we store it only as long as it is relevant to the purpose for which it was collected or as long as required by law.

If you wish to restrict or remove our access to your information, you can delete your cookies and refrain from further use of the website. Below, we explain which information we collect, its purpose, and with whom we may share it, as well as your rights and how to file a complaint.

1. What are personal data?

Personal data is any information that can be used to identify a natural person – either directly or indirectly. This includes, for example, name, address, email, phone number, IP address, and purchase information.

When you use Pure Culture ApS’ website, we collect and process a range of personal data.

This typically occurs in the following situations:
• When you access our website and interact with its content.
• If you subscribe to our newsletter.
• When you participate in contests, surveys, or promotions.
• When you create a user account or subscription.
• When you purchase a product or use our services.

We only process your information in accordance with applicable laws and with respect for your privacy.

2. Information we collect

To deliver our products and services to you, we collect and process certain personal data. This includes both information you provide to us and automatically collected information when you use our website. We may also use cookies to keep track of your shopping cart and improve your user experience.

We collect and process your personal data when you:
• Visit our website.
• Complete a purchase of our products.
• Create an account.
• Subscribe to our newsletter.
• Send us inquiries, complaints, or feedback.

Cookies and tracking

We use cookies and similar tracking technologies to improve your experience on our website in accordance with the E-Privacy Directive and GDPR.

1. What are cookies

Cookies are small text files that are stored on your device to remember settings, track statistics, and target ads.

You can:
• Block or delete cookies in your browser settings.
• Reject non-essential cookies via our cookie banner (this feature will be added soon).
• Opt out of personalized ads here:
o Facebook: [Settings]
o Google: [Settings]

Note: If you block cookies, some features on the website may be
restricted.

2. Automatically Collected Information (Device Information)

When you visit our website, we automatically collect certain technical information, such as:
• Your unique device ID.
• IP address and geographical location.
• Browser and device details.
• Pages visited and click behavior.

We also use web beacons, tags, and pixels to analyze user behavior and optimize our marketing. 

3. Information You Provide

When you make a purchase or subscribe to our newsletter, we process:
• Name
• Postal address & delivery address (if different)
• Email & phone number
• Payment information

We process this information only if you have explicitly consented.

We use your personal data for the following purposes:

Order Processing: To deliver the product or service you have purchased, we collect your contact details such as name, address, email, and phone number.

Payment: During payment, we collect your name, payment details, and IP address. This information is used solely to process your payment. Some information is shared with our payment provider [Insert payment system], including transaction amounts and billing details.

Website Improvement: We analyze visit behavior to optimize the user experience.

Marketing: If you have consented, we send newsletters and offers via email. You can unsubscribe at any time via the link in our emails.

Note: You can always unsubscribe from newsletters via the link in our emails.

Legal basis & purpose of processing

When you create an account or make a purchase at Real Relief ApS, you submit personal information such as name, email, and address to confirm your identity and fulfill your order.

We process your personal data based on the following grounds:

Contractual obligations: To fulfill your order and deliver the products or services you have purchased.

Legitimate interest: To analyze user behaviour on our website and prevent fraud.

Consent: To send marketing emails, such as newsletters and offers, if you have given consent.

You have the right to withdraw your consent at any time, as described in section 11 “Your Rights.”

Note: If you withdraw your consent, it will not be possible to complete purchases on the webshop until we receive the necessary information from you again.

How long we keep personal data

We retain the data for the period allowed by law, and we delete it when it is no longer necessary. The period depends on the nature of the information and the purpose of storage. It is therefore not always possible to specify a general timeframe for when information will be deleted.

However, as a customer and user, you always have the right to correct or delete your data. If you request deletion, we will remove and delete your data within a maximum of 32 days, and you will receive confirmation at the email you used to contact us.

We keep your account information as long as you wish to maintain an account with us. We retain your information for 2 years after your last purchase, unless the law requires longer storage.

Disclosure of information and third parties

Data about your use of the website, which ads you receive and possibly click on, geographical location, gender, age segment, etc., may be shared with third parties to the extent that this information is known. Disclosure of personal information such as name and email will only occur if you consent to it. We only use data processors within the EU or in countries that can provide
sufficient protection for your information.

We do not sell your personal information to third parties but share it with trusted third party suppliers who help us deliver the desired products and services, such as running our webshop and processing payments. We do not transfer your personal data to third countries unless this is necessary to fulfill our contractual obligations or due to legal requirements.

We use external data processors to help us run and manage our website. These data processors process your personal data on our behalf and only in accordance with our instructions and applicable laws, including GDPR. We have entered into data processor agreements with all our data processors to ensure they protect your information appropriately.

The data processors we use include:

Shopify: Hosting our webshop (Read their privacy policy).
Google Analytics: Web traffic analysis (Opt-out here).
Payment providers: Ensures secure payment transactions via card and MobilePay.

Secure processing of personal data

We process your personal data securely and confidentially in accordance with applicable laws, including the General Data Protection Regulation and the Data Protection Act. Your information will only be used for the purpose for which it was collected and will be deleted when this purpose is fulfilled or no longer relevant.

We have taken technical and organizational measures to prevent your information from being accidentally or unlawfully deleted, published, lost, degraded, accessed by unauthorized persons, misused, or otherwise processed in violation of the law.

Data security

We take data security seriously and have implemented several protections measures to ensure your personal information is safe from unauthorized access and misuse.

We protect your data using:

• SSL encryption for data transmission.
• Secured servers hosted by our trusted partners.
• Strict access restrictions for employees.

These measures ensure that your information remains secure throughout its processing.

Breach of personal data protection

In the event of a security breach affecting your personal data, we will notify you by email within 72 hours. The email will include information about the scope of the security breach, which specific data has been affected, and the actions and plans that have been implemented to limit any damage or misuse of your personal data.

Your rights

As an EU citizen and as the data subject, you have several rights that we must ensure are always upheld and in compliance. You have the right to request the following:

Right of access: You can obtain a copy of the data we hold about you.

Right to rectification: You can request that we correct any inaccurate information.

Right to erasure: You can request that your data be deleted.

Right to restriction: You can limit how we use your data.

Right to data portability: You can have your data transferred to another provider.

Right to object: You can object to direct marketing.

If you no longer wish for us to process your personal data, or if you wish to limit the processing of your personal data, you can also send us a request to our email address: kontakt@pureculture.dk

Additionally, you have the right to object to the processing of your personal data, and you have the right to file a complaint with a data protection authority. See guidance in the following section.

Insigt & complaint guidelines

You have the right to be informed of which personal data we process about you in a standard format (data portability). You can contact us at info@realreliefway.com for any inquiries.

If you wish to complain about our processing of your personal data, you can contact the relevant data protection authority in your country.

Changes in our privacy and protection policy.

We reserve the right to change or update our privacy policy. The date of our latest update will always be displayed:

Last updated: 23. april 2025

Publisher

The website is owned and published by:
Pure Culture ApS
Essen 26
6000 Kolding
Phone: +45 7022 8055
Email: kontakt@pureculture.dk