Our Story

"In 2004, my mother founded this home decor business, driven by a passion for culturally rich artistry. After a period of different ownership, I'm thrilled that it's back in our family's hands. As a 25-year-old passionate about diverse cultures, fashion, and sustainability, my mission is to reconnect Pure Culture with its roots.

Pure Culture celebrates global craftsmanship and artistry. We collaborate with artisans worldwide, each piece telling a unique story of heritage and tradition. Prioritizing quality over mass production, we offer handcrafted, sustainable items that reflect true craftsmanship. Join us in celebrating the beauty of diversity and artistry."

Our Team

  • Sofia Helene Sig

    My name is Sofia, and I am the CEO of our company. I have a deep passion for art, which drives my commitment to bringing unique and meaningful stories to our customers. My mission is to encourage people to choose sustainably, appreciate quality, and value craftsmanship while understanding the importance of uniqueness and the story behind each product. Through our curated collections, I aim to share these narratives with a wider audience.

  • Trine Angeline Sig

    My name is Trine Angeline Sig, and I am the older founder of Pure Culture. With a deep-rooted passion for sustainability and design, I now assist Sofia in bringing unique and inspiring stories to our customers. My focus is on integrating ethical craftsmanship, sustainable materials, and timeless aesthetics into our curated collections, ensuring that each piece not only tells a story but also contributes to a more responsible and conscious way of appreciating art and design.
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